6 Trends That Will Affect The Future Of Advertising
This is a guest post bu Bash Sarmiento
The advertising sector constantly evolves along with time passing, especially with the emergence of new technologies and innovative trends. These inventions transformed how marketers operate, from creating content to fulfilling their responsibilities. For instance, the internet and social media have become the most effective platform for businesses to advertise their products and interact with customers today. Regardless, this is just the beginning of the bright and promising future of advertising. With the current and emerging trends, how companies see and utilize advertising will change in the coming years.
In this article, we'll discuss these trends that will affect the future of advertising. Make sure to keep reading; you might be one step ahead of your competitors after adapting them to your marketing strategy today.
Trends That Will Affect The Future of Advertising
Enhanced Customer Targeting with Big Data Analytics
Most marketers are aware of the tremendous potential of big data analysis. Data alone has always been essential in coming up with strategic marketing decisions. But with big data, more information is being collected and utilized for your operations.
One of the most impressive uses of big data in advertising is customer targeting. It is the process of connecting to your target audience through having insights about them. Using the data-driven approach, you will get to know your audience and think of ways to optimize your campaigns based on their wants and needs.
However, you must be aware that since big data can get extraordinary volume and variety of unstructured data, it can be overwhelming. Therefore, you have to learn how to leverage the most crucial information easily to be able to make your customer targeting effective.And if you want to advertise your products well, make sure to measure the results. Take into account what is working, what isn't, and how you can improve.
Personalized Consumer Experience
Every consumer has a unique set of tastes and preferences. Therefore, it only makes sense to consider these particular inclinations in your digital marketing strategies. With big data, you can gain insights into their preferences and behavioral patterns. From there, you can personalize your content for them and improve their experience.When you target your ads to a specific audience, use ad copy, images, and even video clips that appeal directly to the interests of those consumers. All of these will result in a better experience for them.
Integrated Online-Offline Advertising
During the pandemic, physical stores with little online presence have struggled, and most of them unfortunately closed. On the other hand, many digital brands have thrived during those times up until today. People have been purchasing a lot online because of the convenience of not getting out of the house. But that doesn't mean that physical stores have already gone out of style. Of course, many consumers still prefer physical stores. Therefore, you'd instead adjust your marketing strategy to meet the current trends in this age of digitalization.
Along with your usual advertising strategies in person, like hosting events, you can use the internet and social media to promote the business. Leverage all digital marketing channels as much as possible, especially mobile-friendly ones. These could help you gain more customers.
Moreover, you can utilize VR and AR technologies to enhance your customer's shopping experience. Right now, Ikea already has an AR app that allows users to see furniture items, while other fashion brands have launched apps that enables shoppers to try on clothing virtually. Many brands are hopping through this trend—and soon, it will revolutionize the future of advertising.
Story-Driven Visual Content
When it comes to digital marketing, content visualization is always the best. The rise of smart speakers and voice search today has precedent "readable content." In fact, according to research, visual content is preferred by people over plain text.
But nowadays, visualization alone will not be enough anymore. You should also be aware of the essential elements of brand storytelling. Modern consumers prefer relatable video content. In other words, they are looking for content that goes beyond product advertising. So, create a cohesive campaign that tells a realistic narrative. Add images, infographics, and videos to your texts to capture the hearts of your consumers.
Social Media Optimization (SMO)
If people aren't on their phones to text, they're most likely scrolling through their social media platforms. In light of this, it is best to leverage those platforms to grow your online presence, promote your products, and connect with your customers.
Know that SMO works just like Search Engine Marketing (SEM), which includes search engine optimization (SEO) and paid media. They have the same goal to increase visibility and generate traffic. The only difference is SEM works on search engines like Google and Bing, while SMO is, of course, focused on social media platforms like Facebook, TikTok, Instagram, YouTube, etc.
The plan is to direct the public to your website, where more information is acquired. Therefore, similarly to SEM, you must create unique and engaging content to make this possible and do paid marketing for enhanced visibility.
Brand Transparency
With many businesses emerging today, consumers are becoming more discerning about the brands they support. That said, being transparent about how you operate will help you set your company apart. You can create advertisements and video content about your operations and how the brand supports different causes when you hop into this trend.
Final Thoughts
The advertising sector is ever-changing and complicated. The only way to succeed is to stay relevant and adapt to all these changes. With our article that covers the trends that will influence advertising in the future, you'll be able to transition swiftly and may succeed in the industry in the coming years.
Meet Bash Sarmiento
Bash Sarmiento is a writer and an educator from Manila. He writes laconic pieces in the education, lifestyle and health realms. His academic background and extensive experience in teaching, textbook evaluation, business management and traveling are translated in his works.