How to Make Residual Income From Blogging
Some of you may not know this, but I have been blogging since 2008 and have had several blogs since. As an introvert, writing has always been my form of expression. My first several blogs ranged from inspirational and motivational pieces (perhaps because that’s what I needed for myself at the time) to chronicling my pre-dental and dental school experiences. It wasn’t until I was in dental school and approached by fellow students who expressed how my blog positively impacted their journey in applying to and getting accepted into dental school that I realized I was making an impact. That blog grew quite popular among pre-dental students and soon after different brands began reaching out to me for advertising space. At the time I knew nothing about calculating an advertising rate based on the analytics, metrics and reach of my platform. So I decided to charge each advertiser a flat monthly fee for the space and they gladly paid. Now I realize I was woefully undercharging.
The aim of any blog that I’ve started was never to make money from it but it sure is a plus since a lot of time and effort goes into planning and writing posts. Blogging has become very popular and quite a number of people have reached out to me asking questions on how to start a blog or how to monetize one. I’ll focus on ways to monetize a blog in this post.
One of the great things about a blogging side hustle is that there are endless possibilities. You can start a blog on any topic that you like. I’ve been blogging since 2008, and most of my blogs have fallen into areas that I consider hobbies. I will say this about blogging, don’t go into it with the sole purpose of making money. You will get bored of it and possibly find that it takes too much effort for the ROI. If you enjoy the topic that you’re writing about, blogging is a lot more fun and you’ll be more likely to stick with it.
There are a number of different ways you can go about making money from your blog:
Affiliate Income: You could promote products and offers as an affiliate and earn a commission for conversions. If you find a product or service that you like, you can link to it from your blog, and when people click and buy something from your link, you’ll get a small commission for referring them.
Create and sell your own product: This is a great way to monetize your blog, especially if your product fulfills a need or solves a problem. You can opt to sell physical or digital products so I decided to do both with my blog. The candle company has a special spot on the blog and is where most of the income for this platform is generated, followed by my “unorthodoc” apparel. I also produce digital products in the form of e-books, planners, and journals.
Publish sponsored content: Companies are interested in reaching your audience. Some companies will pay you to write product or service reviews. Be sure their brand is in line with your values because the content you write will be broadcasted to the masses. Others will provide content for you to place on your site at a cost so they can reach your audience. Be sure to thoroughly read and understand the content.
Sell a Course: As a blogger the more you know and can explain about a topic can make you an “expert”. If your blog is getting enough readers and visitors and they enjoy your content, they’re going to want more. Producing a course to give more detailed information is the way to go. The key is to provide helpful and insightful information to your audience beyond what you have written. There will be a segment of your followers who will happily buy the course you create.
Consulting: If you have a blog on a specific marketable topic/subject, you can offer yourself as a consultant for different businesses. Landing clients is the hardest part, but if the content on your blog is attracting the right people, it can be done.
Blogging presents a big upside, but to be honest it’s not for everyone. The potential to make good money and turn it into something bigger than a side hustle is there. However, the downside to blogging is that you’ll almost definitely need to put in a lot of work and effort before you start to make money. If you’re looking for a way to start making money right away, creating a blog is not your best option.
For great tips on how to start a blog, there are lots of resources on skillshare. I am a VIP member and I learn so much on a variety of topics. You can give it a try by signing up for a 7 day free trial, if you like it get 40% off your annual membership fee with this link.
